We believe that every child has the potential for greatness


Sneaky Music was founded on the belief that play and creativity are essential for early development.

Our instruments and toys are crafted to ignite curiosity, encourage exploration, and inspire a love for discovery that lasts a lifetime.

Designed to support the growth of young minds, our products fuel imagination and create joyful experiences that evolve into cherished memories. 

When play nurtures growth, the possibilities are limitless.

Our Journey to inspire play

Founders Note

Thank you for stopping by!

If you're here, you're likely as passionate about making music fun as we are!

My own musical journey started with private piano lessons, but I always wished for more room to play, explore, and share my sounds. This led me to open Sneaky Keys in 2017— a place for kids to discover music freely in a group-learning environment.

With a growing family, I decided to expand online, bringing you a handpicked selection of instruments and music-inspired toys that spark joy and curiosity for all ages.

Ready to make some joyful noise? 🎶 – Anika James